HOW TO BUILD A skincare brand for men who don’t like skincare
Most men don’t want a complicated, frilly skincare regime. So SkinMason created a system that takes a minute per day. We created the look and feel of their ads and social content, even managing their ad platforms and spends. With display ads and emails that performed at MINIMUM 200% better than industry benchmarks, SkinMason is off to a good start.
About half of men buy their own skincare products, the other half have it bought for them. So we created several campaigns with targeted messaging and design. The first display ad had a CTR +12%, btw!
