PICSART — SOME AGENCY

With over 100 million active users, Picsart was a popular self-expression app that was ready to grow into a design platform with a thriving community of creators and entrepreneurs. All they needed was a full, complete rebrand!

What’s special about Picsart was how simple it was to create something incredible. And as many of the userbase were evolving from hobbyists to young entrepreneurs, Picsart wanted to remain their creative tool of choice.

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A mix of internal-audience marketing (emails, push notifications, in-app pop ups, etc.

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We also went to the real town of Boring, Oregon to help local businesses with their design needs, birthing the Unboring campaign.

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Website Of The Day is Picsart presents Unboring Boring https://t.co/8d6JZtD1Tv
by Picsart @PicsartStudio & Alex Frison de Isla @AlexFisla #webdesign #webdev #cssdaWOTD #CSSDesignAwards pic.twitter.com/NLPWU9p0GW
— CSS Design Awards (@cssdesignawards) March 19, 2022

How the biggest app you’ve never heard of, got loud